夏日水洗 Summer Washing

2022
Exhibition Design

"Summer Washing" is a designer invitation exhibition hosted by Lanbiyuan Art Paper. "Summer" and "washing" are the keywords of this exhibition. "Summer" is in line with the designers' memories and feelings of summer, and "washing" is a type of washed paper promoted in this exhibition.

The main visual hopes to use the most direct characteristics of "washed paper" to communicate with the public. I believe that the participating designers have already demonstrated its diversity and possibilities on washed paper. All I need to do is simply let it tell everyone: "I can be washed", so I chose the "wash label" as the creative output of the main visual. It is worth mentioning that we put the invitation letter and ice cubes into a sealed bag, vacuumed it and mailed it. This method allows the invitees to directly feel the characteristics of washed paper and arouses their desire to visit the exhibition.

“夏日水洗”是由蓝碧源艺术纸主办的一场设计师邀请展，“夏日”和“水洗”，是本次展览的关键词，“夏日”应景着设计师们对夏天的记忆与感受，“水洗”是本次展览主推的一款水洗纸张。

主视觉希望运用“水洗纸”最直接的特质与大众进行一次交流。相信参展的设计师们已在水洗纸上体现了它的多样性与可能性，我需要做的只是单纯地让它自己告诉大家：“我是可以水洗的”，于是选择了“水洗标”的方式作为主视觉的创意输出。值得一提的是，我们将邀请函与冰块放入密封袋，将其真空后进行邮寄，这一方式让受邀请者直接地感受到水洗纸的特质，且引发他们的观展欲。

Designer_Bosen
Photographer_邹训楷
Client_蓝碧源艺术纸