18+

-
Aged 18 Years
Islay Single Malt Scotch Whisky

2023
Packaging design

Alcohol and sex toys have something in common, both of which make people easily addicted and stimulate primitive desires. Chinese law stipulates that drinking and purchasing sex toys are prohibited under the age of 18, hence the product name "18+".

Explore the boundaries of sensory experience and integrate this experience into the product through design. Touch the senses, tease the imagination, respect the multi-dimensional fun of adult life, and convey a mature, bold and confident attitude towards life. Since whisky and sex toys are both related to the special life scenes of adults, we hope to stimulate the audience's desire to explore through the four temptations of "18+" vision, touch, smell and taste.

酒精与情趣用品，二者存在共性，皆使人容易上头，激发原始欲望。中国法律规定，禁止未满18周岁饮酒与购买情趣用品，产品名称「18+」由此而来。

探究感官体验的边界，并将这一体验通过设计融入产品中。触动感官，挑逗想象，尊重成人生活的多维度乐趣，同时传递成熟大胆与自信的生活态度。由于威士忌和情趣用品都与成人的特殊生活场景相关，希望通过「18+」视觉、触觉、嗅觉、味觉的四重诱惑，激发受众的探索欲。

Designer_Bosen
Rendering_吴臻一 Syndi